Editing the bcmnew

Company Name *

BCM Name *

Alias

KEY PARTNERS

Description	+ ?
Visionaries
Supply chain partners
Other car companies (e.g. Toyota)
IT companies

Key Partners

InnoModel - Key Partners

The purpose of this block is to optimize operations and reduce risks cultivate a partner-network: buyer-supplier relationships, cooperations with competitors, etc.

For both SMEs and startups it is important to create alliances with partners, for example when competing in market and combining knowledge and specialization.

Essential information will be acquired by knowing in advance which partners may constitute a valuable relationship.

The SME should answer the following basic questions:

Who are the key partners/suppliers?
What are the motivations for the partnerships?

KEY ACTIVITIES

Description	+ ?
Sales, marketing and production
Accelerating the pulse of time (i Vision)
Innovation for a better driving experience
Develop future of mobility

Key Activities

InnoModel - Key Activities

This block describes the most important activities in achieving company's value proposition. These activities are not limited to the production and services, but also about a problem-solving approach, networking and the quality of the product and/or service.

Knowing the added value for the customer it brings will lead to:

a better relationship with existing customers,
helpful in the targeting of new customers, and
making it easier to compete with the rivals.

The SME should answer the following basic questions:

What activities are important the most in distribution channels, customer relationships, revenue stream?
What key activities does their value proposition require?

KEY RESOURCES

Description	+ ?
Efficient Dynamics (fuel down, pleasure up)
Agile Manufacturing System
BMW Brand
Talented people

Key Resources

InnoModel - Key Resources

The purpose of this block is to describe the resources that are necessary to create value for the customer. They are means that a company needs to serve its customers. Resources can be broadly categorized as physical (assets such as business equipment), intellectual (knowledge, brands, patents, know-how, etc.), financial (funds flows and sources of income) or human.

The SME should answer the following basic questions:

What key resources does their value proposition require?
What resources are important the most in distribution channels, customer relationships, revenue stream?

VALUE PROPOSITIONS

Description	+ ?
Ultimate Driving experience
Connected Drive: reach destination on time and relax
Remote service (find car, lock, comfort)
1,2,3,4,5,6,7, X, M Series
Active Cruise Control with Stop&Go
Full-electric i3, i8 (Hybrid)
Connected Drive, parking and charging included

Value Propositions

InnoModel - Value Proposition

The purpose of this block is to describe the collection of products and services the business offers to meet the needs of their customers.

The value proposition is what distinguishes the company from its competitors. This distinction focuses on issues such as price, service, speed and delivery conditions on the one hand, and on the other hand on quality including design, brand status and customer experience and satisfaction.

The SME should answer the following basic questions:

What core value do SME deliver to the customer?
Which customer needs is SME satisfying?

CUSTOMER RELATIONSHIPS

Description	+ ?
Always by your side, at your service
Love brand (car for life)
Co-pilot Driver Assistance

Customer Relationships

InnoModel - Customer Relationships

This block identifies the type of relationship the SME wants to create with their customer segments. Various forms of customer relationships include: personal assistance, dedicated personal assistance, self service, automated services, communities, co-creation.

The SME should answer the following basic questions:

What relationship that the target customer expects the SME to establish?
How can SME integrate that into their business in terms of cost and format?

CHANNELS

Description	+ ?
Online rental booking
Dealers
3rd party mobility service providers

Channels

InnoModel - Distribution Channels

This block identifies the ways how the company delivers the value proposition to their targeted customers. Each organization deals with communications, distribution and sales channels, which include the way in which the SME communicates with their customers. Channels to customers have five different stages: awareness of the product, purchase, delivery, evaluation& satisfaction and after sales.

The SME should answer the following basic questions:

Through which channels the customers will be reached?
Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?

CUSTOMER SEGMENTS

Description	+ ?
Performance-driven, quality minded people
Urbanites and conscious people, sports, life

Customer Segments

InnoModel - Customer Segment

This block identifies which customers SME targets respecting their different needs. This will lead to greater customer satisfaction, which in turn will contribute to a good value proposition.

Various segments can be divided into the following categories: mass market, niche market, segmented, diversify, multi-sided platform / market.

The SME should answer the following basic questions:

Which classes is SME creating values for?
Who is SME’s most important customer?

COST STRUCTURE

Description	+ ?
R&D
Innovation and exploration
Production
Sales & Marketing
People training

Cost Structure

InnoModel - Customer Segment

This block identifies which customers SME targets respecting their different needs. This will lead to greater customer satisfaction, which in turn will contribute to a good value proposition.

Various segments can be divided into the following categories: mass market, niche market, segmented, diversify, multi-sided platform / market.

The SME should answer the following basic questions:

Which classes is SME creating values for?
Who is SME’s most important customer?

REVENUE STREAMS

Description	+ ?
Car Sales
Service & Maintenance
Leasing fees
Rental fees

Revenue Streams

InnoModel - Revenue Streams

This block describes the way a company makes income from each customer segment. In addition to the cost structure, the revenue streams will provide better understanding of the revenue model of a SME. The revenue streams are the most important cost drivers. There are several ways to generate a revenue stream: asset sale, usage fee, subscription fees, lending/leasing/renting, licensing, brokerage fees, advertising.

The SME should answer the following basic questions:

For what value are their customers willing to pay?
What and how do they recently pay? How would they prefer to pay?
How much does every revenue stream contribute to the overall revenues?

CONTACT INFORMATION

Center for Knowledge Management

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